The Future of Video Advertising in 2023

Learn about the biggest trends in video advertising for 2023 and beyond. From connected TV to interactive ads, there are plenty of exciting developments on the horizon

Are you ready to take your video advertising to the next level? In 2023, we can expect to see some major changes in the way that brands approach video advertising. From the rise of connected TV to the emergence of new ad formats, there are plenty of exciting developments on the horizon.

In this blog post, we’ll take a look at some of the biggest trends in video advertising and explore how brands can take advantage of these trends to create ads that are more engaging and effective than ever before

The Growth of Connected TV (CTV)

One of the biggest trends in video advertising is the growth of connected TV (CTV). As more and more people cut the cord and move away from traditional cable TV, CTV is becoming an increasingly important way to reach audiences. In fact, by 2023, it’s estimated that more than 200 million people in the US will be using CTV.

So what does this mean for advertisers? It means that there’s a huge opportunity to reach audiences through CTV. Brands can create ads that are specifically designed for CTV and take advantage of the unique features that this platform offers.

The Emergence of New Ad Formats

Another trend that we’re seeing in video advertising is the emergence of new ad formats. In 2023, we can expect to see more brands experimenting with new types of ads that are designed to be more engaging and interactive.

For example, some brands are already using shoppable videos that allow viewers to purchase products directly from the video. Other brands are experimenting with augmented reality (AR) ads that allow viewers to interact with products in a virtual environment.

The Importance of Data Privacy

As data privacy becomes an increasingly important issue, advertisers will need to find new ways to protect user data while still delivering effective ads. In 2023, we can expect to see more brands taking steps to ensure that their ads are compliant with data privacy regulations.

This means that advertisers will need to be more transparent about how they collect and use data. They’ll also need to find new ways to deliver personalized ads without compromising user privacy.

The Role of Blockchain Technology

Blockchain technology is another trend that we’re seeing in video advertising. This technology has the potential to revolutionize the way that ads are delivered and tracked.

By using blockchain technology, advertisers can create a more transparent and accountable advertising ecosystem. They can track ad impressions and clicks in real-time and ensure that their ads are being delivered to real people.

Interactive and Pragmatic Ads

Interactive and pragmatic ads are becoming more popular in 2023. These ads are designed to be more engaging and interactive than traditional ads.

For example, some brands are using chatbots in their ads to provide personalized recommendations. Other brands are using gamification techniques to make their ads more fun and engaging.

The Rise of Artificial Intelligence (AI)

Artificial intelligence (AI) is changing the way that we think about advertising. In 2023, we can expect to see more brands using AI to deliver personalized ads.

By using AI algorithms, advertisers can analyze user data and deliver ads that are tailored to each individual viewer. This means that viewers will see ads that are more relevant and interesting to them.

Live Streaming and Short Form Videos

Live streaming and short form videos are becoming more popular in 2023. These formats are perfect for capturing viewers’ attention and keeping them engaged.

Brands can use live streaming to create real-time experiences for viewers. For example, they might host a live Q&A session or give viewers a behind-the-scenes look at their company.

Short form videos are also becoming more popular. These videos are typically less than 60 seconds long and are designed to be easily shareable on social media platforms.

Amazon Ads has identified streaming TV as a major trend for brands in 2023.

According to Danilo Tauro, the product leader for Streaming TV AdTech at Amazon Ads, long-form videos are very impactful and have the power to inspire consumers. Brands can use interactive ads, virtual product placement, or other cutting-edge video advertising solutions to connect with consumers and share meaningful messages.

Influencer Marketing Hub has compiled a list of 10 short-form video trends to watch out for in 2023. These trends include user-generated content (UGC), soundless optimization, behind-the-scenes videos, social media video ads, product teasers, influencer ads, explainer or educational videos, frequently asked questions (FAQs), and more.

User Generated Content (UGC)

User generated content (UGC) is becoming more important in 2023. Brands can use UGC to create more authentic ads that resonate with viewers.

For example, some brands are asking customers to submit photos or videos of themselves using their products. Other brands are partnering with influencers who can create UGC on their behalf.

Vertical Videos and 360 Degree Videos

Vertical videos and 360 degree videos are becoming more popular in 2023. These formats offer a unique viewing experience for viewers.

Brands can use vertical videos on platforms like Instagram Stories or Snapchat. They can also use 360 degree videos to create immersive experiences for viewers.

Search Engine Land has identified vertical video as a must for any advertiser in 2023 due to the following three ad types: TikTok, Instagram Reels, and YouTube Shorts. From a creative standpoint, you can run the same ad across all three platforms.

Conclusion

The future of video advertising is bright! From connected TV to interactive ads, there are plenty of exciting developments on the horizon. By staying up-to-date with these trends and experimenting with new ad formats, brands can create ads that are more engaging and effective than ever before.

So what are you waiting for? Start planning your video advertising strategy for 2023 today!

FAQs

What are some of the biggest trends in video advertising?

Some of the biggest trends in video advertising include the growth of connected TV (CTV), the emergence of new ad formats, and the importance of data privacy.

How can brands take advantage of these trends?

Brands can take advantage of these trends by experimenting with new ad formats, creating ads that are specifically designed for CTV, and finding new ways to protect user data while still delivering effective ads.

What are some examples of brands that have successfully used these strategies?

Amazon Ads has identified streaming TV as a major trend for brands in 2023. Brands can use interactive ads, virtual product placement, or other cutting-edge video advertising solutions to connect with consumers and share meaningful messages.

What are some short-form video trends to watch out for in 2023?

Some short-form video trends to watch out for in 2023 include user-generated content (UGC), soundless optimization, behind-the-scenes videos, social media video ads, product teasers, influencer ads, explainer or educational videos, frequently asked questions (FAQs), and more.

What is the impact of video ads?

Video ads have a significant impact on consumers. They are more engaging and memorable than other types of ads and can help brands build stronger relationships with their customers. Video ads can also be used to drive traffic to a website or social media page and increase brand awareness.